What is MSRP?

Many Mobile, AL shoppers looking for a new vehicle will often look at starting MSRP initially. But what is the meaning of MSRP? MSRP means Manufacturer Suggest Retail Price and is a number that the manufacturer recommends a Biloxi, MS area dealership sells the car, truck, or SUV at.

The MSRP is also commonly referred to as the list price. The manufacturer calculates this price based on the materials that go into building the vehicle, market information on the model’s popularity, and more. Find out what MSRP is and how it differs from an invoice price with the experts at Walt Massey Automotive, Inc. below!

How is the MSRP Calculated?

Now that you have a better understanding of what MSRP is, it’s important to understand how manufacturers arrive at the list price. We here at Walt Massey Automotive, Inc. have broken down the various factors that are considered before a price point is set for your convenience:

• The MSRP sets a vehicle’s base price at its entry-level configuration without additional features or accessories.
• Additional features and higher trim levels will raise the cost of the vehicle accordingly.
• While the MSRP is recommended by the manufacturer, it’s not necessarily the price the dealership will choose to sell the vehicle at.
• Depending on the invoice price for the vehicle – the price the dealership paid for the vehicle – the dealer may raise or lower the price of the car for Pascagoula, MS shoppers.
• Demand also plays a role in how much a vehicle costs. A popular model will most likely be sold closer to the MSRP, while a less popular model may be set at a discount.

What’s the Difference Between MSRP vs. Invoice Price?

Have you heard the term “invoice price” while searching for a car near Pascagoula, MS? Not sure what the difference is between an MSRP vs. an invoice price? Take a look at the major distinctions for yourself:

• MSRP is the “sticker price”, i.e the amount you’ll be paying the dealer
• Invoice price (or dealer price) refers to the amount a dealer pays the manufacturer

Find a Chevrolet, GMC Vehicle with a Modest MSRP at Walt Massey Automotive, Inc.!

You’ll find no shortage of brand new Chevrolet, GMC vehicles with affordable starting MSRPs on our Lucedale lot. So, get in touch with our Walt Massey Automotive, Inc. Finance Center to get the purchasing process started on your dream car, truck, or SUV today! You can even take advantage of our new vehicle specials to lower the sticker price on your preferred make and model even further!